Pay per click (PPC) campaigns offer tangible performance and return on investment that can be tracked, totalled and analysed on an ongoing basis. PPC also allows you to literally buy your way to the top of search results, getting new websites some attention until organic SEO efforts begin to see results. The scalability of PPC is a key factor in why it has proved so popular in recent years – whether your budget is very small, very large, or somewhere in between, you can achieve positive return on investment if you know what you’re doing. Our Pay per click marketing experts leverage years of experience in keyword analysis, cost setting, ad writing and performance analysis to keep your campaign running in the black, helping your revenue and profit to grow month by month – and creating more available cash to expand your campaign in the future. It’s a positive feedback loop that allows your marketing activities to grow and grow even from the very early days of a web business, and a well-performing campaign can provide funds for other marketing activities, from organic SEO efforts to social media marketing, establishing a wider presence for your business across the web as a whole.
PPC, or Pay per click is the advertising method of promoting your business around the Google search results. Where SEO pushes you up the “Organic” search results, PPC allows you to be listed on top or side of the ‘Paid’ results.
Pay per click is the method of paying to appear at the top of page 1 on Google (above the organic listings).
This is done by setting budgets for selected key phrases such as “Online Marketing Company” or “Digital Marketing Agency” which would include an average fee each time a customer clicks to view your website.
SEO is the long term method of advertising on Google, whereas PPC is instant and can produce results within a matter of minutes.
PPC can be very effective in extremely competitive industries where reaching the top of the “organic” search results can be difficult.
By bidding your way to the top, you can fill the gap until your SEO campaign begins to pay off.
PPC is very easy to manage if you have the time and qualified staff. Targeted key-phrases can be changed, bids can be altered and locations can be added in order to reduce any unwanted costs.
This allows PPC to become a highly measurable marketing method and one that is able to adapt quickly to your competitive industry.
Just like our SEO campaign, we build your PPC campaign by firstly understanding your business, your competitors and choose the right target market.
We can help you set individual bids and an overall budget to ensure that you are not losing potential customers. By managing your budget, we are able to reduce the cost per click and increase the conversion rate.
We ensure that you are only bidding for key phrases that will generate the most return at the cheapest price.
Over time, we work to revise and improve your ads, keywords and bids to improve your return on investment that can be used to put back into your online marketing campaigns.
Our PPC Management team analyse the key data and frequently fine tune your campaign to reduce the number of wasted clicks. This is where Online Presence thrives.