SEO – is not just about having a couple of key phrases in the right places. It’s about engaging content, social impact, ‘correct’ HTML mark-up and natural growth of inbound links.
While some less reputable web marketing agencies buy links (which is frowned upon by Google) and build social network follower counts artificially (which doesn’t help to build loyalty, reputation or rapport), we can create an all-encompassing SEO campaign for your website that complies with the search engines’ guidance and makes the best use of all the available platforms.
If you have in-house content writers, we can work with them so that everybody’s maximising search visibility and indexing potential across all of your pages, and if you’ve had SEO work done in the past, we can build on the positive effects of that, or help you to overcome any unplanned negative outcomes you may have suffered through recent algorithm changes.
Our search engine optimisation company campaigns are flexible and responsive, allowing us to adapt to future changes to keep your site ranking highly, and are built around ethical practices that avoids your website being penalised in any major updates to the search engines’ ranking policies.
SEO or Search Engine Optimisation is about making sure your website is visible on search engines such as Google.
It allows your website to be found more easily when potential customers search specific terms relevant to your business, for example, “Internet Marketing Agency in Manchester” for an Internet Marketing Agency.
Google has set guidelines that they like to encourage websites to follow in order to rank higher in the search results. Here at Online Presence we follow these guidelines and use them as a protocol when optimising your website, these include:
- Unique & professionally written content
- Descriptive page titles, URL’s and meta description tags
- Optimised images
- Relevant and “non-spammy” linking between pages on your site
- High quality links from other industry specific websites
- A high page speed
The amount of visitors your website receives and the fan base generated on social networking sites such as Facebook & Twitter can also have a big impact on your ranking position. Online Presence have a Social Media team dedicated to generating “likes” & “followers” on these platforms to ensure your business has an active Social Media Presence.
All businesses need to be easily found on search engines if you want to reach the maximum amount of potential customers. Even the smallest business can reach a worldwide audience if it is optimised to a professional standard.
Having a company website that is optimised to a high standard along with unique & professionally written content with a strong social media presence allows your website to:
- Be prioritised by Google over your competitors
- Quickly move further up the Google search results
- Receive more visitors every month leading to increased sales
Google uses software (or spiders as they are commonly known as) to crawl across the internet and store information. That information is then used to answer the queries that potential customers type into Google. Online Presence ensures that when these spiders come to your website, they receive the right information to push your website further up the Google search results.
SEO is an investment that over time will increase leads, boost sales and improve your company’s brand awareness.
Online Presence follows Google guidelines and uses only legitimate and professional techniques to help your business rank high in Google search results. We frown upon unauthorised and out dated SEO techniques.
We get to know your business, your brand, your audience and your market in order to create an SEO strategy that is best tailored to your business. While you focus on your business, we focus on your website; making it more successful in the search results.
Online Presence then analyses the performance of your campaign and creates a detailed monthly report showing what we have achieved, improvements in your positions and future objectives to ensure that you are fully aware of your online marketing strategy.