Social Media Marketing
Social media has filled in the gaps of search-driven ecommerce: brand loyalty, audience reach, and reliable buzz-building. You’re no longer at the whim of Google’s algorithms to get traffic to your website; you can drive it there yourself via your social networking profiles. That’s not to say that social media doesn’t have a direct impact on your search rankings – Google incorporates ‘+1′, the Google+ equivalent of a Facebook ‘like’, directly into its search results.
Bing also compares the number of people you like or follow, with the number who like or follow you; brands with a high ratio of followers to followeds are seen as broadcasters, which can help your pages to be treated as being of higher importance in the search results. Away from the search engines, social networks let you build buzz and rapport, engaging with your customers on a personal level.
Analyse your friends, fans and followers, and you can gain demographic data that might be impossible to receive through website analytics platforms. We can bring marketing creativity and technical expertise to your social media marketing campaign, ensuring that your audience grows with time, and consists of highly engaged brand advocates who will spread your positive marketing message to every corner of the web.
Social media marketing is the method of interacting with the public to promote your products and services through social media sites such as Facebook, Twitter and Google+.
Social Media Marketing is now imperative for any business and also works with your company’s SEO campaign.
Having an active social media presence is an excellent way to integrate your current and potential customers with your business activities and increase your brand awareness. Being frequently active, having unique and “un-spammy” posts, uploading pictures and videos helps you to become a “Facebook Favourite” and bring new customers to you who otherwise wouldn’t even know you existed.
Due to the popularity of Social Media websites such as Facebook and Twitter, Social Media has now become a ranking factor that influences your position in the Google search results.
The more “Shares”, “Likes”, “Re-Tweets” and activity you generate on these social media platforms creates positive “Social Signals” that Google picks up on and helps to boost you even further up the search pages.
Social Media allows your customers to help you promote your business, if you are able to become a “Facebook Favourite”, your fans will be more likely to share your content and help you promote your business to a much wider audience increasing brand awareness, visitors and conversions.
We liaise with our clients to ensure that the information we post on these Social Media platforms meets with their brand guidelines.
Our clients have full access to their social media sites and are free to post, share and update their fan base at any time.
We aim to inform, amuse and amaze fans, we ensure that we are:
- Interested in the opinions of fans and frequently respond to them
- Open and respond to any criticism and feed this back to the client to help improve products or services
- Trustworthy and passionate about your products and services
- Appear genuine and not faceless, engage with your audience and be humorous when appropriate
- Take a professional and non-biased approach
If you have specific brand guidelines, we incorporate this into the things we say and the way we say them.
Online Presence has a creative and active Social Media team who make it their mission to build your fan base, promote your business and engage with your audience.
Social Media Marketing Blog